Ron Long Joins Merial’s IGENITY® Team

Merial has announced that Ron Long has joined the company in a consulting role for IGENITY®. Specifically, Long will be a vital link and resource to Select Sires field representatives who service and distribute IGENITY tests to dairy producers. This announcement follows last year’s agreement made by Merial and Select Sires to co-market IGENITY DNA profiles and services in the United States.

“Merial is very excited to have someone of Ron Long’s caliber working with our team,” says Jennifer Daniels, associate product manage of IGENITY. “His knowledge of producers’ needs and his understanding of their questions related to breeding programs will be extremely helpful to Select Sires representatives who service and sell IGENITY DNA profiles and the producer customers who use them.”

Long — a legend in the dairy industry
Based in Marysville, Ohio, Long will be a liaison between Merial and Select Sires. His primary responsibilities will be to lead training sessions, on-farm consultations and customer meetings for all of Select Sires’ 10 regional cooperatives. These activities focus on educating the Select Sires sales team and producers on opportunities associated with DNA testing.

“I’m looking forward to working with Merial and Select Sires,” Long says. “DNA testing is gaining in significance to the dairy industry, and I am eager to work with producers to help them use DNA profiles to make more confident selection, management and marketing decisions for their herds.”

Dairy producers are no doubt familiar with Long’s most recent work as vice president, dairy sire procurement for Select Sires. His 30 years of service to Select Sires began with laying the groundwork for the Select Mating Service™ (SMS) and then with his involvement for many years selecting the best young sires to enter Select Sires’ Program for Genetic Advancement™ (PGA) young sire program.

“Ron is very well-respected by our field representatives and customers alike,” says David Thorbahn, general manager of Select Sires. “His years of practical experience in genetic selection and herd mating will be a tremendous asset in helping producers best apply the advanced technology of IGENITY DNA tests and services.”

 

 
 
 


JUNE 2006

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